Intercatering Seasonal Magazine
​
This campaign focused on promoting new seasonal dishes, targeting VIP customers who regularly held events every 3 to 5 months. These clients were looking for exceptional food, drinks, and décor. To reach them, we distributed a magazine via direct mail to 2,500 unique addresses. I also secured advertising sponsorships from wine labels, liqueur brands, coffee companies, and cigar brands, which helped cover the production costs. This combination of direct targeting and sponsorship support ensured the campaign's success while reducing overall expenses.
Intercatering - Ble Venue!
​
Ble is one of the largest entertainment parks in Athens, featuring a beach restaurant-bar, a private beach, and two event venues. I was involved from the very beginning, naming the park "Ble" (meaning blue in Greek) after being inspired by the surrounding sea and sky. I developed the brand identity and launched the park, focusing on increasing awareness and sales. My campaigns included video, photoshoots, brochures, posters, TV and radio spots, and participation in trade shows, all with a zero-based budget. During my nine-year tenure, Ble grew into a successful business with a strong reputation, which has continued even after I left.