Pinktober Event!
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During the Octobers Breast Cancer Awareness campaign, I organised an event to fundraise for a National Cancer Institute. In collaboration with a radio station and the Greece Race for the Cure, we invited the radio listeners, participants of the race and the HRC visitors to join the event and have their dinner in the store while they will listen to their favourite singers. The singers accepted to sing for free, and the sales of the "pink" menu and "pink" cocktails had gone to charity. Promotion: Social media, Event Blogs, Magazines, Radio, posters, tabletop announcements, leaflets in Rock Shop.
Music School Synergy / Lil' Rockers event!
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Usually, on the first Monday of the month, the Modern Music School of Arts was bringing their student to perform on the HRC stage. The students had to learn a song to sing or play, which they would perform in front of friends, family and HRC visitors. This became an international case study, and other HRC globally implemented it. Promotion: Social media, Music Blogs, Posters, tabletop announcements, leaflets in Rock Shop, and posters in the school.
Live Gigs!
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Every month I had to organise live gigs for the visitors, usually Friday, and Saturday to keep the visitors longer in the store and raise the bar in sales. Promotion: Social media, Event Blogs, Magazines, Radio, posters, tabletop announcements, leaflets in Rock Shop, Calendar promotion with the monthly gigs.
Private Parties / Buyouts!
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The above video is from a buyout night; the client wanted to make a birthday surprise party for his daughter and wished the store doors closed to the public. He asked for a specific group to play with, and he wanted to offer his daughter's friends goodie bags with accessories from the Rock Shop.